Almost everything in Kosovo boils down to politics, and this is true for soccer (yes I’m American) as well. Kosovo is not in the World Cup, which is to be expected from a country that is only recognized by 65 nations and who is in a diplomatic stalemate with Serbia-which is in the World Cup- over its independence. With the majority 90% Kosovar-Albanian supporting independence Serbia is not likely to win too many World Cup supporters except for those from the Serbian enclaves. So the question which country garners the most support? Make no mistake, just because they don’t have a national team in the tournament, it has not dampened the excitement in Prishtina as a hundred cafes, bars and betting halls play each match to crowds of supporters.
To help answer my question, I decided to enlist the support of consumerism. I spent the day crisscrossing the winding streets of Kosovo’s hilly capital city in search of an American (for me) and a Japanese (for my wife) national jersey from the array of street venders selling pirated goods. I started off my day feeling optimistic, thinking an American jersey would be easy to come by. Kosovo has a love affair with the US that goes back to the NATO bombings in 1999. You can hardly walk 100 meters without coming across a US flag or assorted paraphernalia. If you are unlucky you’ll even pass the grossly ill-proportioned golden statue of Bill Clinton greeting visitors as they enter Prishtina on Bill Clinton Avenue.
I started off my search on Mother Teresa, a pedestrian walkway in the middle of town where street hawkers sell everything form knockoff Gucci belts to yapping Chinese electronic dogs performing back flips. As I walked under a banner of soccer balls and assorted national flags I assumed my search would be concluded early…leaving the rest of the day free to drink beer and cheer the second day of the tournament with the rest of the city in an outdoor cafe.
Reality was in fact quite different. I left the center of town disappointed and worried about my prospects. The closest I came to an American jersey came during this discussion.
Me: “Do you have an American Jersey?”
Seller: “I LOVE America! I lived in Arizona before.”
Me: “Great, so you have a jersey.”
Seller: “No, but I have an Argentina Jersey.”
Me: “Actually, that’s a Cameroon Jersey.”
Seller: “Yes, I love America. 13 Euro please.”
It was time to try a new tactic, so I headed to the outskirts of town to a large department store next to the K-FOR military base. K-FOR is the international military presence in Kosovo helping to keep the peace. With a large contingent from the US, as well as from all over Europe, it was my last great hope. I arrived at the four story complex catering to the nearby military personnel. You can buy anything you can think of there (all properly pirated and made in China), including a full outfit of North Face gortex clothing, fake Iphones, and DVDs for 1.5 Euro each. What they didn’t have was an American Jersey. By this point I would have settled for a North Korean jersey, but they didn’t have those either.
By the end of the day I resigned myself to supporting the US without proper clothing. I could have bought a full Celtics basketball uniform if I wanted but it seemed a bit off the mark (even though the Celts are in the NBA playoffs right now!). During my day of anthropological research I found the following teams: Brazil, Argentina, Cameroon (2nd most random), England, Italy, Portugal, Germany, Netherlands, and Israel (most random).
If you are still with me…are you?…you may be wondering what this all means. What I learned was that American flags, gratefulness for the military intervention and knockoff American clothing brands are one thing, football is another. Kosovars are happy to support any of the favored teams, particularly if they are European. However, the political and cultural support that America enjoys in Kosovo only goes so far and there is still a lot of work to be done before we see American Soccer supporters lining up to buy fake uniforms. With a tie to England in their first match, the US took one positive step towards earing some respect. It will need to take many many more before people are willing to shell out 13 Euro to support the US over Cameroon.
















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